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Successful food packaging should not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns and materials, but also enable consumers to accurately understand products through packaging. Because the purpose of people buying is not the packaging, but the product inside the packaging. The most effective way to accurately convey product information is to truly convey the product image. It can use fully transparent packaging, open windows on the packaging container to display the product, draw product graphics on the food packaging, and make concise text descriptions on the packaging. , you can print color product photos on the packaging and more.


Accurately conveying product information also requires the grade of packaging to be compatible with the grade of the product. Covering up or exaggerating the quality and function of the product is a failed packaging. The ginseng exported from my country used to be packed in sacks and cartons. Foreign businessmen suspected that it was dried radish. Naturally, it was understood from this crude packaging grade.

On the contrary, low-end products with gorgeous and expensive packaging will not attract consumers. At present, most of the small food packaging and printing on the market in our country are very exquisite. The eye-catching colors, gorgeous patterns and silver-flashing aluminum foil bags with moving instructions are very attractive to consumers, especially children, but many times The value of the food in the bag is far from the price, which makes people feel deceived. Therefore, the grade of packaging must be adapted to the grade of the product.

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